Elf Bar

Elf Bar, a Chinese-owned brand, was launched in 2018 and has since become a major player in the UK vaping market. Its rapid growth in sales, increasing by £318.4 million over the previous year, is a testament to its popularity. The brand's success in the UK is attributed to several factors. Firstly, vaping is increasingly seen as a more favorable alternative to traditional smoking, attracting a large number of ex-smokers. Furthermore, Elf Bar's strategic expansion into various retail spaces, including independent vape stores, convenience stores, forecourts, and major supermarkets, has significantly broadened its accessibility and visibility to consumers. Elf Bar's widespread popularity in the UK is also influenced by the broad range of flavors and strengths it offers, catering to a diverse customer base. The disposable nature of its products, combined with a variety of models and nicotine strengths, has contributed to its appeal among UK consumers who value convenience and variety​